The Old Way
The old traditional form of business involved a company making a product and then spending a small fortune on advertising, marketing and distribution in order to get the product to the end customer.
Due to the information overload we have experienced in our modern society, where people in cities can be exposed to as many as 3000 marketing messages a day, an emerging trend is developing.
According to a 2009 Nielsen Global Consumer Study, only 14% of people said they still trust traditional advertising. 
The same study found 78% of people surveyed said they trust recommendations from friends. Word of mouth recommendations are what works and big companies such as Virgin, Time Warner and Citi Group have now realised and adopted word of mouth marketing campaigns.
The New Way
The new business model involves a company producing a product or service that has such value and uniqueness to customers, that traditional advertising, marketing and even retail outlets are no longer necessary.
The new business model relies on word of mouth marketing to get the word out about new products and their benefits. All the money that would have been spent on advertising billboards, TV adverts and Radio spots is now being given to the very people that are driving the awareness of the product, in the form of commission income.
The Reason Moms Dominate
Word of mouth marketing or Network marketing requires two things: that you know lots of people and that you are willing to share news with them. That’s it.
Moms generally have large networks due to school ties, kid’s activities and general day-to-day relationships. Secondly, mothers are adept when it comes to sharing and tend to be advanced in communication skills.
These two reasons combined with the word of mouth marketing trend has resulted in a boom of home-based business owners; causing moms around the world to realise they can now have a family and a business from home.
According to Forbes magazine, women will create over half of the 9.72 million new small business jobs by 2018 and more and more are doing this from home offices across the country. 
Many women start businesses that align with personal values and offer freedom and flexibility when it comes to things like scheduling. “The glass ceiling that once limited a woman’s career path has paved a new road towards business ownership, where women can utilize their sharp business acumen while building strong family ties,” says Erica Nicole who left Corporate America to start YFS Magazine.
Watch this space, the rise of the home maker and home business owner, could be the biggest trend since social media.
 Source: Yankelovich Survey: 2004
 Source: Nielsen Global Consumer Study: 2009
 Source: Forbes Magazine Article, June 8, 2012.